Posts by Anthony Locke
Profit Coach

We Take the Guess Work Out of Growth
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You manage properties like a pro and you might even be growing, but are you tracking the critical KPI’s that will dictate whether or not you hit your long term growth goals? Hope and hardwork are not a strategy. Let us help you turn your data into powerful insights that truly put you in the driver seat of your business future.
Lead Simple

The CRM for Professional Property Managers
Raising the bar for sales in the property management industry
LeadSimple was born out of our frustration in seeing property managers waste good leads and miss prime marketing opportunities.
Since 2008 we've generated tens of thousands of leads for property management companies across the nation. We've been in the trenches with our clients and know first hand about the challenges of being a small business and wearing a lot of different hats.
What We Can Do for Your Company
What we can do for your company
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The Number ONE Challenge – Making Big Money in Property Management
The Number ONE Challenge - Making Big Money in Property Management
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Number One Enemy of Scalability
Number One Enemy of Scalability
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Solving Bad Reviews Forever
Solving Bad Reviews Forever
for 30 Days!
STOP BAD INTERNET REVIEWS FOREVER with this Dispute Resolution and Non-Disparaging Agreement.
Tenants stayed in our homes for years and became our friends UNTIL THEY MOVED OUT AND WERE CHARGED FOR DAMAGES. Then they turned to their keyboard and smashed us on Google, Yelp, the BBB and every other complaint-friendly site that gave them a voice and BASHING THEIR MANAGER became their passion.
Managing Emergency Maintenance Issues
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Unenforceable Terms in the Lease Disclosure
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Myth # 57 To Sell My Management Accounts I need an Assignability Clause! Right?
Myth #57 To Sell My Management Accounts I need an Assignability Clause! Right?
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Myth # 43 It’s okay for a professional property manager to have things in their lease they know they can’t enforce
Myth #43 It’s okay for a professional property manager to have things in their lease they know they can’t enforce
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Myth # 39 If it appears a property is going into foreclosure, I can lock up the owner’s trust account. Right?
Myth # 39 If it appears a property is going into foreclosure, I can lock up the owner’s trust account. Right?
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Our Property Visit Story
Our Property Visit Story
How to make property visits a new source of revenue
View Our Expanding Line of Products
This is the part of our site where all the products, resources, videos, forms, manuals, handbooks, customized management agreements and leases, money-making ideas, CYA protections, checklists, service animal/comfort pet training and all you’ll ever need to run a safe and profitable management business.
Myth # 22 Can I Be Liable for the Bad Decisions of my Owners?
Myth # 22 If I follow my client’s directive (follow agency law) I am not liable for their bad decisions. RIGHT?
Question: Under what conditions can I be held liable for following the owner’s bad decisions?
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Myth # 20 You MUST have a tenants permission to take pictures of their stuff! RIGHT?
Myth # 20
You should get the tenant’s permission to take photos/videos of their household furnishing. RIGHT?
Question: The State Association Agreement recommends video documenting the interior of the property during a property visit for the owner's records. Is that a problem?
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Myth # 33 Property Managers Don’t Deserve a BIG Renewal Fee RIGHT?
Myth # 33 Property Managers Don't Deserve a BIG Renewal Fee RIGHT?
Question: Since we don't really do anything to renew a lease, where is the justification for a BIG renewal fee?
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Marketplace Homes

Moving the World Since 2002
Since 2002, we’ve been creating real estate solutions that help people move into a new home no matter what their situation. We’ve stayed ahead of the curve in an ever-changing industry by challenging ourselves to develop innovative processes that provide clients with the best moving experience possible.
We’re working day in and day out to benefit our clients, to foster growth in our builder partners’ businesses and to grow beyond the status quo.
Who Signs for a Company
Tip of the Week
March 1, 2018
Who Signs for a Company?
Part of the strength of a document is in correct form and signature.
We are not charging for our Tip of the Week series.
Each one details either a trade secret, tested management system, tools for making more money or tricks for running your business.
Fourandhalf
We Help Property Management Companies Scale. Guaranteed.
Fourandhalf offers marketing solutions for property managers. Since our first day on January 1, 2012, we’ve served a singular purpose of helping over 700 property management businesses grow and thrive. After several years of delivering consistent outcomes for our clients, our team has earned a prestigious Inc.
Managing Pet Risk with John Bradford of Pet Screening at NARPM Luncheon in Atlanta January 18th 2018
Managing Pet Risk with John Bradford
January 18th, 2018 in Roswell @ NARPM Luncheon

Matt Manaker, Charleston Home Rentals LLC, Charleston SC.
Prepare to Adjust Rents Up in 2018

There is still plenty of snow blanketing a wide swath of the nation's neighborhoods, but the spring housing market is just around the corner. This year, it will be more competitive than ever, with the supply of homes for sale at record lows and rising mortgage rates threatening to make the situation even worse.
President's Day is considered the start of the busiest season for housing, with big builders touting holiday sales to kick it off.
NARPM Managing Pet Risk January 18th 11:30-1:15 Roswell, GA with John Bradford

This presentation offers insight into the business risks associated with household pets as well as service/companion animals. The presentation covers federal guidelines from HUD, ADA, HIPAA and more.
Some of the questions that will be answered are:

- What are the risks with renting to tenants with pets?
- How can you mitigate pet risk(s)?
- What is a service animal (ADA)?