Onboarding: How to accelerate new owners into your company
Failing to have a well thought out ONBOARDING SYSTEM is a sure formula for shrinking your way out of the business. Many have and if you don’t pay close attention, you may be the next to close your doors due to the lack of CONSTANTLY TAKING IN NEW ACCOUNTS. The Property Management Graveyard is full of managers who didn’t MAKE ONBOARDING A PRIORITY.
Because managers in our industry continue to lose properties to sales (and owners moving back in) they need a continuing new flow of owners working their way through the onboarding process. Managers don’t seem to make this a priority until it’s too late as the ramp-up time takes a while. It’s an arduous process to drive eyes to your site, trap their information, connect with them, make your pitch, win them over, sign them up, get the property ready, and get it leased so you can count it as part of your book of business. Start this process when you recognize you are declining in numbers and it’s likely too late.
At Crown, we did oboarding really well and signed up 20-25 new owners month after month. We can guide you through the process and help you secure a steady flow of new owners.
BEING PROACTIVE AND MAKING ONBOARDING A PRIORITY IS THE KEY, so DON’T WAIT. START NOW developing a great onboarding process.
Crown's Onboarding system changed our company completely. We went from signing up 3 to 5 a month to 15 to 16 a month as soon as we started using it. Even though we've been doing this for 12 years it was a game changer for us. Their motto of NO SURPRISES for owners has really taken hold and our staff totally embraced it. What a difference one idea can make for growing a company.
Matt Manaker, Charleston Home Rentals LLC, Charleston SC.